About Us

What ARAKSHA means

ARAKSHA means protection and care in Sanskrit. It felt right because that's exactly what this brand is about. Protecting your comfort, your confidence, and your ability to care for your baby without compromise.

Where it started

ARAKSHA was born out of a very real, very relatable moment. As a first-time mum, trying to discreetly breastfeed in public.

Why Australian-made matters

When I set out to create ARAKSHA, my goal was to celebrate Australian resources. Australia has extraordinary makers, incredible textile talent, and a growing community of conscious consumers who care about where their clothes come from.

Every Easy Feed Tee is designed and crafted here in Australia. That means real jobs for real people, lower environmental impact from shipping, and a garment built to actually last throughout pregnancy and postpartum.

Why organic cotton

Your baby spends a lot of time pressed up against your clothing. That matters.

We chose 100% Australian organic cotton because it's free from pesticides and harsh chemicals, breathable in the Australian heat, and incredibly soft against both your skin and your baby's face. It was non-negotiable.

What's next?

The Easy Feed Tee is just the beginning. We're building a full range of thoughtfully designed Australian-made pieces for every stage of motherhood. Join our community to be the first to know what's coming.